College Times

Media Credit: EMILY HARRIS Irony: The most successful porn star who doesn't arouse anybody.

Shocking as it may be, adult video sales and rentals are down double-digits for the first time in 40 years. In 2005, the United States pornography industry grossed $4.28 billion, but in 2006 it dropped to $3.62 and according to industry insiders, the yearly revenue continues to decline.

This comes as a surprise, considering over the last 10 years the pornography industry has been kicking ass and taking names, generating more revenue than ABC, CBS and NBC combined and profiting more than the top technology companies Microsoft, Google, Amazon, eBay, Yahoo!, Apple, Netflix and EarthLink combined, according to recent statistics.

How has the hard-core video and rental industry gone soft if every second $3,075.64 is being spent on pornography, 28,258 internet users are viewing pornography, 372 internet users are typing adult search terms into search engines and every 39 minutes a new pornographic video is being created in the United States?

Maybe it’s not so surprising, though, considering the birth of the World Wide Web has allowed viewers an easier and many times cheaper way to access porn as well as a much larger variety of pornography for people with different tastes.

Some believe it may be because of the recession the United States is experiencing. Consumers are finding ways to cut corners and save cash by viewing the world’s number one porn website, YouPorn (similar to YouTube), which offers free uploads of pornographic videos.

Hustler president, Michael Klein, told cbs4.com that while DVD sales may be down his stores, magazines and casino are doing well. In fact, Hustler is now marketing the brand on cell phones.

Klein said, “Despite the economy and being in a recession, people still find ways for entertainment and adult entertainment (to be) affordable.”

Some also believe a quick cure to boost revenue is to profit from new technology, such as Klein’s recent launch of marketing the Hustler brand on cell phones.

Other fun facts about pornography according to statistics from this website

The US places fourth, profiting $13.33 billion from the adult industry. China leads with $27.40 billion.

In 2006, internet pornography revenue increased (from $2.50 billion in 2005 to $2.84 billion in 2006), Cable/PPV/In-Room/Mobile/Phone Sex revenue increased (from $1.34 billion in 2005 to $2.19 billion in 2006), novelty revenue increased (from $1.50 billion in 2005 to $1.73 billion in 2006), magazines revenue decreased (from $1 billion in 2005 to $.95 billion in 2006) and exotic dance club revenue remained the same at $2 billion.

In 2006, the US placed fourth for the top worldwide search requests with adult keywords. South Africa took first.

Chandler, Arizona, was ranked the fourth US city to type in adult terms on search engines, ranked seventh to type in the keyword “xxx” and ranked 10th to type in the keyword “sex.”

There are 4.2 million pornographic websites, which is 14 percent of total websites.

There are 420 million pornographic pages.

42.7 percent of internet users view porn.

20 percent of men and 13 percent of women admit to accessing pornography at work.

40 million US adults regularly visit internet pornography websites.

10 percent of adults admit to internet sexual addiction.

Of people who visit pornography sites, 72 percent are male and 28 percent are female.

70 percent of women keep their cyber activities secret.

The top video porn producers in the United States are Vivid Entertainment, Hustler, Playboy, Wicked Pictures and Red Light District.

Phoenix, Tucson and Scottsdale tie at ninth place as the top US erotica important city.

13.61 percent of 18-24 year olds are adult internet users, while 20.32 percent of 55 year olds are adult internet users.

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